Public Tourist Information
System (PTIS)
PTIS is an integral technological
instrument designed to implement all the aspects
related to tourism management at local, state/province,
or regional level, thereby consolidating the
decentralization and democratization processes
in public administration management, integrating
the production of local and regional goods and
services to the tourist offer of the Municipality,
State/Province or Region.
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PTIS ’s Objectives
Unify the criteria for the creation
of the tourist product.
Generate adequate conditions for the
enrichment of the tourist offering through the addition
of complementary products that make it more attractive,
paving the way for a future regional offer.
Build up the notion that marketing the
tourist product is a necessary condition to guarantee
the sustained growth of the activity.
Persuade local and regional authorities
about the need to have effective policies aimed at the
marketing of the different destinations and their products.
Consolidate the development reached
at vertical and horizontal association levels, both
in the public and private sectors, individually and/or
jointly.
Encourage the development of modern
technological platforms in local and regional territories,
in both the public and private sectors.
Encourage the identification and adoption
of new technologies, not as an ultimate end but as a
methodology of work.
Consolidate and encourage the adoption
of methodologies aimed at the improvement of the Human
Resources’ technical skills.
Consolidate the adoption of "continuous
communication" as a method to publicize and promote
public and private management as well as the tourist
product.
Encourage the organic participation
of entities such as non governmentall organizations
and chambers of commerce by means of coordinated action
plans.
Functionalities of PTIS
PTIS is made up
of two clearly distinct modules.
The first is a Tourist Information
Portal from where the general public may have access
to all available data on Products, Destinations, News,
Special Offers. Surfing and searching criteria are simple
and efficient in all cases.
The second component is
an Intranet, which may be accessed by a wide range of
users, including top political decision makers, operating
and press areas, Municipalities and/or Departments,
as well as service providers. Each of them has access
to the resources specified for that particular level
and is responsible for updating the information therein.
The Intranet also contains
a number of management and contents quality assurance
reports, aimed at the continuous improvement of the
information released to the public.
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